The Marcela Grace Group
Guide To Selling Your Home
We are here 24/7 to assist you with your home buying and selling needs from start to finish.
People sell their homes for many reasons, whether it’s because they are expanding their family, getting married, downsizing as children move away, or just wanting a change. Choosing to sell your home is a big decision that brings with it a variety of challenges and stresses. But it doesn’t have to be that way. Finding a great real estate agent will help ensure it is a smooth process and hopefully free from stress, which should lead to the best possible outcome for you.
Hiring your agent. This is a very personal choice. You need to make sure you have a connection with your agent and feel that they are listening to you and understand your needs. It is also extremely important that you find an experienced agent, one that has a good profile and is already investing in marketing that will sell your home. Your agent should always be there for you, and able to respond in a timely manner when you contact them. Some people think an agent is an agent – but that just isn’t true – ask my clients.
Why you should hire me. I treat people the way I want to be treated. It sounds like such a simple concept, but not everyone follows it. My business is 90% repeat and referrals. There is a reason for that.
There are many aspects involved in selling your home to get the highest dollar amount in the shortest period of time. The three most important areas of focus are comparables, staging, and marketing. I go above and beyond for my clients to ensure they receive the best service possible, which is why I provide ALL of these professional services at no charge to my clients.
How much should I list my home for? This is the most common question a seller will ask when interviewing agents. In my experience, agents will always say and agree with what a seller thinks their home should be listed for just to get a listing. This isn’t in the best interest of the seller. Homes priced above the market value take longer to sell. When a home is on the market too long, buyers begin to think that the seller is either too difficult to work with, or that they are becoming desperate and will accept any offer.
The first 30 days on the market is always the best activity you will see, so it is important to price it well. I find that by understanding why someone is selling, what they are hoping to sell their home for, and how much time they have to sell their home, really helps in determining a price.
Obviously comparable values are a large determiner in the market price, but that isn’t always the end number – upgrades, location, lot size, and upgrades will also play their part. Although it is important for sellers to be realistic, I find that open communication is effective in determining that price.
Preparing your home. Preparing and staging your home is important in selling it quickly and getting top dollar. As part of my service I have a designer on staff – and at no cost to you.
Part of this process is to de-personalize your home. Remove pictures and other personal items. Many buyers have a hard time imagining the homes as theirs when your things are everywhere. It is also important to de-clutter. Think of it as getting a head start on your packing. Organize closets and cabinets. The fewer things a room or closet has, the larger it looks. Repair items such as holes in the walls, leaky faucets, and burned-out light bulbs. Clean – it sounds so simple, but many people forget about this during the process when they have so many other things on their mind. Wash windows inside and out, dust, vacuum daily. Make sure your front door is clean and free of cobwebs, and your yard is free of weeds and bushes/trees are trimmed back – it’s the buyer’s first impression.
Marketing. Most agents put a sign in your front yard and hope it sells. Marketing in this day and age has never been so important. That is why I spend so much time and money on these details. Most buyers find their home on the Internet, and if your agent doesn’t have a good, high profile presence online, your home may be missed. That is why I am a Premier Agent on Zillow. Your home will be a Premier listing there, and will also be listed on Trulia, Realtor.com, Redfin, and all the top real estate websites.
Once listed, I will keep you informed about the number of viewings and any feedback which helps in determining what, if any, changes we should make and if we are pricing the home correctly.
What happens when I get an offer? I will work quickly to qualify the offer, understand any contingencies and help you negotiate the sales price you are looking for. I also work closely with the buyer’s agent and lender to make sure that the transaction runs smoothly through the inspection, appraisal, and all the way to closing. I am always on hand to answer questions you may have and can even help you manage any repairs which are identified during the inspection.
Once the contract is agreed and accepted, I will handle all the scheduling and paperwork necessary throughout the process to ensure an on-time closing.
I am also available to help you find and buy your next dream home!
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Sold a home in Ahwatukee, Phoenix, AZ
If you are thinking about putting your home back on the market, listing it for the first time, or buying home – just add Marcela to the list of agents you meet with – you will not be disappointed.
When I decided it was time to sell my home and move, I went to the only agent I had any experience with, which was the same agent who helped me purchase my home some years back. My home was soon listed by the agent, but soon after, I felt disappointed with the results and the level of communication from the agent. At almost 60 days, no accepted offer and with no change in the situation, other than the price of my home and its declining value, I had to cancel the listing. I had very few showings and rarely any communication from the agent. I was soon moving out of state, and that date was getting closer and closer, so I really wanted to get the house sold as quickly as possible, but not at just any cost!
I needed to look again at who could help me. This time I really started to look more closely at agents and their history, how experienced they were and what previous clients thought about them. I narrowed down the field to just a handful with enough experience, and that wasn’t so big that I would get lost in the noise.
I had a warm feeling about Marcela from the moment I met her. Her personal, straight forward caring approach, honest feedback, willingness to put her money where her mouth was and passion to help me reach my goals took me by surprise. It was obvious this was someone who knew what they were doing and was supremely confident in their abilities, I admit that at first, I remained a little skeptical, but was willing to give her a shot.
After hiring Marcela, she got to work straight away. Her on-staff designer joined her to review my home and went to work bringing in all the furniture and décor to make it pop. She had some cabinets painted, new handles installed and even replaced light fixtures and had them installed – all out of her own pocket with no expectation from me, only her desire to make my home look as beautiful as possible to get it sold quickly. I allowed her to make those changes because I trusted her.
I looked at the finished results and could barely believe it was the same house, it looked incredible inside and out and the photographs showed it to its best.
It listed on Thursday evening and by the Sunday afternoon I had already received three offers – one being a full price offer – that is under 4 days after weeks of nothing! We even had an offer on my home before the home went on the market because of the marketing she did.
Her staging and professional photos made all of the difference, as you can see in a few of the photos below. She included this service at no additional charge – incredible!
Bought a Single Family home in Ahwatukee Foothills, Phoenix, AZ
Our experience with Marcela was amazing! She is very professional, respectful and punctual. She listened to what we were looking for and she completely understood our needs for our new home. Marcela knows the market and is very efficient with negotiations. We are a family with 3 kids and we love our home and our neighborhood. Our kids are so happy here and our experience in looking for our home was a pleasure because she made our search easier and was always ready to help us in any way she could.
Marcela works very hard and she loves what she does. Looking for a new home can be very stressful and Marcela never pressured us at any time. Working with the right person (i.e. someone that you can trust and rely on) is more than easy but rather fun experience.
If you are looking for a great real estate agent who you can trust Marcela Chapa is the best. She will help you find the perfect fit for your needs.
Bought a Single Family home in Paradise Valley, Phoenix, AZ.
When you work with Marcela, you will get VIP experience from start to finish. Marcela is a fantastic real estate agent. She is patient, reliable and worked diligently to help us find our dream home.
As first time home buyers, we were not certain exactly what we were looking for. I would select several homes we wanted to see and she would plan intricate routes throughout the city. She ensured we used our valuable time to see an amazing amount of homes in the short time we had available. "You'll know it when you see it," she kept reassuring us. I valued her experience and would often ask her what she thought of the homes and potential resale value.
When we finally settled on the house we loved, she helped us through every step of the process. She recommended an inspector, home warranty company, mortgage loan broker, and each of her recommendations was great. She is a strong negotiator. When we found a flaw with the house, she convinced the seller to take a loss on the property and give us several thousands of dollars to mitigate the issue. It's because of this negotiation, that we were able to purchase the house and did not have to walk away from our dream home.
We are grateful to have worked with Marcela and we recommend her highly. Her sense of humor helped us get through the tough moments that come with the home buying process. She advised us well and it's because of her we are living in our dream home at a price we were happy with.
Sold a Single Family home in Ahwatukee Foothills, Phoenix, AZ.
I live out of state, and for several years while I was waiting for my equity to return, Marcela helped me rent and manage my former home in Phoenix. In March of 2015, I finally listed to sell, and continuing with Marcela as my real estate agent was the obvious choice. She was great to work with, and I'm happy with the results.
Marcela uses e-documents that allow me to sign paperwork electronically, which is great for long-distance representation. When my home needed some minor fixes to close the deal, she quickly found cost-effective solutions. My home included a few furnishings that I wanted to sell, and Marcela came through in that area as well.
All in all, Marcela is friendly and professional, gives good advice, and communicates promptly. She's a great choice for your real estate needs.
Bought a Single Family home in Ahwatukee Foothills, Phoenix, AZ.
Great to work with, detailed, communicative, knows her communities and who to go to for anything and everything. We spend a considerable amount of time looking in three specific communities and Marcela was very helpful in educating us on schooling, community programs, etc.
A great home buying experience!
Bought a Single Family home in Tempe Gardens, Tempe, AZ.
Marcela was very helpful during the process of finding a home for me. My parents were paying for the house so not only did she have to work hard to make sure I was happy, but she also had to make sure they were happy. She was also available to answer questions about properties and did her best to take me to new properties as soon as they were available. In the end, she helped us find an amazing short sale house and even worked extra hard to get me into the house earlier than expected. I would totally recommend Marcela to anyone looking for a new property.
Brittany p woodward
Bought and sold a Single Family home in Gilbert, AZ.
Marcela was such a pleasure to work with as my husband and I were selling and purchasing our home! We were completely new to this process and Marcela was very patient, professional, & knowledgeable each step of the way. Marcela took the time to explain and answer each question my husband & I had; she never made us feel in the dark which was such a huge relief! Additionally, she had our (former) home staged and hired a professional photographer to capture our space for the listing. We are so thankful we found Marcela because she not only sold our home but her amazing realtor magic landed us into our dream home. If you are looking for a realtor, look no further than Marcela!
Bought and sold a Single Family home in Ahwatukee Foothills, Phoenix, AZ
Marcela is a truly amazing person to work with. From start to finish with both buying and selling a home, she was with my family every step of the way to ensure we understood our options and made the best possible decision for our family. She was always there to answer any questions or concerns that we had throughout the process, and always gave us her honest and open opinion. There is nobody that I would recommend more to work with than Marcela Grace Moat.
Bought a Condo home in Ahwatukee Foothills, Phoenix, AZ.
We found Marcela quite by accident: we live in Ohio and were looking somewhat seriously for a second place. We saw an interesting property and clicked on it and asked for information. Marcela called and was patient, informative, and kept in touch for the six months it took us to get to Arizona and look at homes. Marcela became more than a realtor the day she carted us around, she became a friend. She’s genuine, hard-working, and advocates for her clients. When we went back to Ohio (after buying the greatest place ever), I missed her! She’s wonderful and if we could give her fifty stars we would!
Bought a Single Family home in Encanto, Phoenix, AZ.
Marcela was fantastic in every way. She was extremely responsive making my wife and I feel like we were her top priority. She was patient and answered every question we had. She truly made our first time home purchase a stress free and fun experience. I highly recommend her to anyone looking for a new home
Bought a Single Family home in Ahwatukee Foothills, Phoenix, AZ
I purchased my home from out of state requiring services from Marcela above and beyond the norm. She made the process run very smooth. I only had to spend only one weekend in Phoenix and she even did the final inspection for me. From the initial phone call with to her handing me the keys to my new home, Marcela was fantastic.
Sold a Single Family home in 2017 in Ahwatukee Foothills, Phoenix, AZ
I chose Marcela as my agent because right from the start she went above and beyond my expectations. She sent me a binder as a way of introduction (before we even met) to share comps, info about my house and what she would do as my agent. This included professional photography and staging of by home - both high on my list of requirements. Her expertise and knowledge of the area made me confident that she would market my home well. There were other homes in my area that were for sale and not moving so I was concerned with the timing. My home was ready to show on the date we identified - and it looked great! I wouldn't have thought it would look so nice given I didn't have a lot of furniture for the large space - but with Marcela's professional eye - it was beautiful. It sold in 30 days and the process was extremely smooth.
Bought a Single Family home in Ahwatukee Foothills, Phoenix, AZ
We were extremely impressed with Marcela’s knowledge, professionalism, and availability. She is an expert negotiator and secured our home at the price we wanted. She walked us through the entire purchase process to closing ensuring everything we needed to complete our purchase was in place. Her advice was incredibly helpful, was always in constant communication with us and always answered our calls – even late in the evening! We would have no hesitation in recommending Marcela to anyone looking for a great real estate agent.
Sold and bought a Single Family home in Ahwatukee Foothills, Phoenix, AZ.
Marcela worked diligently to help my family realize our dream home. Her personal touch and support throughout my transaction were invaluable, delivering the advice of a professional and the warmth of a friend, which removed much of the stress associated with the purchasing process. Marcela is an expert negotiator procuring the best possible scenario for my family. I know plenty of other real estate agents, however having a license doesn’t guarantee an expert. I won’t trust anyone other than Marcela with my real estate needs, and neither should you.
Bought a single family home in Tempe, AZ.
Marcela is an extremely talented agent and a phenomenal individual!! She has the ability to identify a buyer's needs, locate the correct property in an efficient way, recognizes potential problems and negotiates very unique contracts that place you ahead of other buyers while making your offer attractive to the seller. She is highly invested in making your home buying process fun, effortless and convenient for you. Expect that you will be treated as if you were her family and a friend you will gain. Simply put, if you select any realtor other than Marcela, you made a mistake in your real estate transaction.
Sold a Single Family home in Val Vista Lakes, Gilbert, AZ.
I recently sold my home in Val Vista Lakes and Marcela was my realtor. She was by far the best realtor I have ever worked with. The pictures she had professionally taken of my home were absolutely amazing and they truly made my listing look above and beyond every other comp in my neighborhood. She even had a drone take several aerial photos of my home and lot. I have never seen that before but it definitely gave a unique perspective of the actual size of my lot and my newly renovated backyard. In preparation for selling my home, I had gone through the house myself thoroughly to stage it. Marcela then came in and brought her own stager and her suggestions made a huge difference in the way the home presented. We listed my home on a Thursday and I had an offer the very next day sight unseen. This puts it into perspective just how amazing she made my home look in the listing. Selling a home is definitely a stressful process but having an offer within a day and closing in a little over a month of listing is all the result of how great a realtor Marcela Grace Moat is. I would highly recommend her. FYI, we also used her as our realtor when we bought our new house :)
ought a Single Family home in Ahwatukee Foothills, Phoenix, AZ.
Marcela was above and beyond - the best agent my family could have asked for. Trying to find a house that fits our lifestyle, puts our children in a good school, and has character is stressful. Marcela made our dreams possible when she helped us find the home we live in today. She is personable, helpful, and knowledgeable. I recommend her to all of my friends and clients.
Bought a Single Family home in 2015 in Ahwatukee Foothills, Phoenix, AZ.
Marcela represented the seller of a home we recently purchased and was relentless in ensuring we got the deal done. Her professionalism and knowledge of the area were impressive - but what exceeded our expectations was the level of communication, responsiveness, and follow-up that she showed throughout the process. The negotiation was somewhat complex - and Marcela went above and beyond to ensure both sides clearly understood the other's position and fairly represented all interests. We are thrilled with the home - and honestly could not have asked for a better buying experience! Marcela is a superstar!
Sold a Single Family home in Mesa, AZ
Marcela was excellent across the board. She was always very professional, even when dealing with some difficult buyers. While selling my house, she met me on my schedule and quickly provided a market assessment. As we went through the process of listing, she gave me good advice about what I should do to help my unit sell quickly. Once listed, we received 4 offers within a couple of days during a time when the market was slowing down a little.
Bought a Single Family home in Ahwatukee Foothills, Phoenix, AZ.
We really liked working with Marcela. As first time home buyers, she really helped us along the process. There were many bumps along the way and she was extremely patient and helped guide us in the right direction. She was very responsive whether it was via text or a quick phone call and made herself available whenever possible. We would highly recommend her for a realtor in the Phoenix area!
Bought a Single Family home in Buckeye, AZ
Marcela really excelled in helping us not only locate our beautiful new home but also negotiate the final dollar amount beyond our expectations. Within the first few hours of the first contact with Marcela, we knew we had the right realtor! She worked endless hours, Had phenomenal communication, and understood exactly what we wanted. The bar has been raised!!!! Would recommend Marcela any day of the week. Thanks, Marcela!
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